Cointreau | Super Bowl

In response to the devastating impact that the COVID-19 pandemic had on the restaurant industry, Cointreau partnered with the Independent Restaurant Coalition to put the industry front and center with their ‘Love Letter’ campaign. The ad below was created by the industry, for the industry, to show support for the 500,000 independent restaurants, bars, and eating establishments that were at risk of shutting their doors. At the time of airing during Super Bowl LV (2021) more than 11 million workers employed in the restaurant industry were at risk of losing their jobs.